Sounak Mitra And Viveat Susan Pinto

Stories by Sounak Mitra And Viveat Susan Pinto

Why India's retail biggies are wooing local mom and pop stores

Why India's retail biggies are wooing local mom and pop stores

Rediff.com   17 May 2019

The power of the small neighbourhood retailer can barely be ignored as organised players look to leverage their last-mile connectivity and reach, luring them by promising support in technology, inventory and tax management.

Slowdown in FMCG likely to ease post elections

Slowdown in FMCG likely to ease post elections

Rediff.com   13 May 2019

FMCG CEOs indicate that the market should stabilise post the general elections and that some growth should make its way back especially in rural areas

How Hindustan Unilever plans to fight toxic ads

How Hindustan Unilever plans to fight toxic ads

Rediff.com   7 Apr 2019

By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.

Now, Coca-Cola plans to take Maaza overseas

Now, Coca-Cola plans to take Maaza overseas

Rediff.com   2 Apr 2019

Maaza is the country's top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years.

Why Bharat will fail to cheer India Inc in FY20

Why Bharat will fail to cheer India Inc in FY20

Rediff.com   1 Apr 2019

Falling incomes and longer winter to translate into lower demand for at least some months.

Meet Unilever's Mr Dependable

Meet Unilever's Mr Dependable

Rediff.com   22 Mar 2019

As Unilever's COO, he is expected to take significant load off CEO Alan Jope, pushing growth across markets and driving go-to-market activities.

Businesses hope for consumption uptick in poll run-up

Businesses hope for consumption uptick in poll run-up

Rediff.com   15 Mar 2019

Typically, about four to six weeks ahead of the polls, activity in the property market picks up as politicians begin to pull out their money parked in real estate. But this time, it's all quiet till now in real estate so far.

Sachin is a Man in Blue once again

Sachin is a Man in Blue once again

Rediff.com   9 Mar 2019

True Blue, a menswear label that Arvind has created with cricketer Sachin Tendulkar, is being extended into an exclusive traditional apparel brand for men called True Blue Handcrafted.

How Reliance Retail plans to take on ecommerce biggies

How Reliance Retail plans to take on ecommerce biggies

Rediff.com   23 Feb 2019

Reliance has announced that it will roll out its e-commerce platform to as many as 1.2 million retailers and store owners in Gujarat. This is part of a nationwide roll-out that will come later this yea, reports Viveat Susan Pinto.

Achhe din is here for India's advertising sector

Achhe din is here for India's advertising sector

Rediff.com   15 Feb 2019

India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.

Secret behind the success of India's top retail chains

Secret behind the success of India's top retail chains

Rediff.com   7 Feb 2019

While festive season spends by consumers did contribute to the uptick seen in Q3, experts said greater aggression displayed by retailers to corner a larger share of the shopper's wallet also worked.

Kishore Biyani readies Rs 2,750-crore war chest for Future Retail

Kishore Biyani readies Rs 2,750-crore war chest for Future Retail

Rediff.com   5 Feb 2019

The equity infusion will happen at Rs 505 a unit, which is a premium of nearly 14 per cent over February 4's close of Rs 444.60.

Subhash Chandra gets breather to repay Essel loans

Subhash Chandra gets breather to repay Essel loans

Rediff.com   4 Feb 2019

The company has kicked off sale of infrastructure assets as well as sale of a part of the promoter holding in Zee to repay loans.

Exit Vodafone pug, enter network engineer

Exit Vodafone pug, enter network engineer

Rediff.com   25 Jan 2019

The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.

French firm's Indian arm buys Prabhat's dairy business

French firm's Indian arm buys Prabhat's dairy business

Rediff.com   23 Jan 2019

Besides the dairy business, the transaction also involves sale of 100 per cent shareholding in Sunfresh Agro Industries, a step-downsubsidiary of Prabhat, via a share purchase agreement, the company said.

How the 2019 poll ad campaigns will be different

How the 2019 poll ad campaigns will be different

Rediff.com   23 Jan 2019

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'

Ranbir Kapoor to ditch Pepsi for Coke

Ranbir Kapoor to ditch Pepsi for Coke

Rediff.com   15 Jan 2019

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.

Martin Sorrell: 'Massive changes sweeping advertising'

Martin Sorrell: 'Massive changes sweeping advertising'

Rediff.com   7 Jan 2019

'You have to tear it all down if you want to build something new tomorrow.'

Election 2019 set to loosen advertising purse strings

Election 2019 set to loosen advertising purse strings

Rediff.com   28 Dec 2018

GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.

Adi Godrej: 'There's no dearth of jobs in India'

Adi Godrej: 'There's no dearth of jobs in India'

Rediff.com   28 Dec 2018

'What exists instead is a clear gap between skilled people and the work at hand.' 'Employers on most occasions find it difficult to find a match between the two,' Adi Godrej tells Viveat Susan Pinto and Niraj Bhatt.